Chris Makara Digital Marketing Strategist
Have a mobile optimized (and compliant) site – It’s no surprise Google looks at how sites display on mobile as well as the info they provide. Not only does your site need to be mobile friendly/optimized, you’ll need to tone down the use of popups so you don’t get penalized.
Links, Links, Links – No surprise here as backlinks are key to good rankings. Not just any links, but relevant and topical links.
Optimize page titles & meta descriptions – I don’t mean use your keyword…instead, optimize them to appeal like a paid ad. Your page title and meta description need to catch the eye of users in the search results. By increasing the CTR of your pages, you’ll get rewarded with a little boost in where you show on the page.
Whether it is coming up with SEO or social media strategies, developing websites, managing team members, or compiling multiple data sets into Excel or Google Docs; I am immersed in all aspects of the digital world.
My background stems from my own e-commerce site that was built and launched in 2003. As a self-learner, I taught myself SEO, HTML, CSS, some PHP, website design, Google Adwords, Google Analytics and more as I wanted to get my hands dirty with everything digital. Within two years, my first site reached over $200,000 in annual sales.