The first step is to simply pick the search term or phrase you want the post to show up for. If I am writing about the best dog toys for small dogs, I’ll want to find out what people are actually searching for.
The easiest way to do this is use Google Keyword Planner, a free tool that will show you an estimate for any search phrase. (Although Keyword Planner is free, you may need to set up an AdWords account to gain access.)
For example, I noticed that “small dog toys” receives 590 monthly searches — higher than any other related combination of words. However, I’m still not totally ready to start writing about this topic. First, I need to do some research.