Keyword Analysis Ignite Visibility USA

Keyword Analysis Ignite Visibility USA

Keyword Analysis

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. Ignite SEO experts will aggregate this data and then use specific search optimization tools to generate further keyword options. The final result will be a list of potential keyword segments to choose from.

5 Most Common Questions for Your SEO Company

How Do I Find SEO Services?

Although no two SEO companies are the same, the best of them share several characteristics. Above all else, look for a company with experience. There’s no certification or level of education that’s a substitute for years of digital marketing success. Next, find a company that keeps up with current changes in SEO. Search engines are always evolving and tweaking their algorithms. Great companies stay on top of those changes and adjust their strategies accordingly. Finally, look for a company with great references. Choose a partner that has a long history of providing outstanding customer service.

How Does an SEO Company Work?

The company handles the day-to-day work of ensuring that your website ranks well in the search engines. That way, you can focus on more important things, like growing your business.
When you hire an agency like Ignite Visibility, you’re outsourcing your search strategy to a partner. That partner will monitor your rank and suggest changes that will increase your visibility to people in your target market.

Typically, your SEO company will handle both types of SEO:

  • On-site SEO – making sure your website is designed to rank well with search engines
  • Off-site SEO – creating a backlink profile that will give your site more authority

Why Should I Hire an SEO Company?

If you have plenty of free time on your hands and not a whole lot to do, you can certainly tackle SEO services all by yourself. That’s probably not the case, though. If you’re like most entrepreneurs or managers, your overworked and stuck with a backlog of action items that you still haven’t handled. That’s why you should outsource your SEO responsibilities to a reputable company. Then, when that company is handling your SEO, you can take those other priorities off your plate and work on building your business.

What Should I Ask an SEO Company?

There are a number of questions you should ask when interviewing an SEO company that you’re thinking about hiring:

  • How long have you been in business?
  • Who are some of your high-profile clients?
  • Can you provide me with some references?
  • What kind of reporting do you provide?
  • How will I know if I’m getting my money’s worth?
  • What are the latest trends in SEO?
  • Do you offer a free site audit?
  • Do you have any experience with businesses in my industry?
  • What kinds of strategies generally work for businesses in my industry?
  • How do you keep up with the latest changes in SEO?

How Much Does It Cost to Hire The Best SEO Company?

There’s an old saying: you get what you pay for.If you hire a cheap, fly-by-night SEO company, you’ll save money but you probably won’t get much value. In some cases, those cheap companies rely on link schemes that could get you into trouble with Google. Note: you do not want to get into trouble with Google. Instead, open up your wallet and pay for a quality service. The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. Expect to pay hundreds, and maybe even thousands of dollars every month. SEO companies charge between $100 a month and $100,000 a month depending on the scope of the projected. Most our clients pay between $4,000 a month and $100,000 a month. Many of the larger ones have significant services, technically issues that require expertise, an international presence or need a substantial team. In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams, that is why the price gets so high. Your price could be more in the $4,000 to $20,000 range depending on your needs and goals.

Articles from Our SEO Company

As thought leaders in our space, we write 5 to 7 articles a week on digital marketing. Many of those articles are on SEO. Read some of the articles from our SEO company below.

What is a Third Party Aggregator Site?

Third-party aggregator sites are websites that help generate leads and traffic for other websites.

Basically, these sites don’t produce their own content.

Instead, they collect content from other websites and “aggregate” it in one location.

It’s not a copyright violation. There are no duplicate content issues.

These are sites like Expedia, for example, that generally cater to one subject or industry and pull relevant information into one easy-to-find place.

It makes life a lot easier for customers. Huge variety of one content in one spot? Check.

And there are tons of these sites out there, in industries across the board.

They’ll help users find the best insurance, the best credit cards, the best flight prices, etc.

And, believe it or not, it’s a huge benefit for businesses as well.

Why Brands Should Be Using Third-Party Aggregators

Should you be working with them? Absolutely.

Why? Because it’s a way to diversify your portfolio of traffic.

That means you want a variety of different sources and mediums that are sending traffic, leads and/or revenue to your website.

It’s important to diversify because, at any point in time, one source of traffic may go up while another very well could go down.

To account for any fluctuation, you want to make sure you have a sustainable online business model.

So if Facebook’s hit with a hack and users back off the site for a while, you want to make sure your site traffic won’t suffer for it. You do that by ensuring the traffic to your site is coming from multiple sources other than Facebook, like email, PPC, and yes, third-party aggregator sites.

By including your brand on a third-party aggregator site, you’re essentially giving users another avenue to find your website.

If the aggregator is doing things correctly, they’re including a link back to your original site. So visitors to that third-party aggregator site have a new way to discover your brand and a new trail that leads to your site.

And that’s great, because it gives you a new traffic channel to add to your portfolio.

It’s also a great way to capture the attention of those who are actively searching for the service you offer, especially if you can good a cost per acquisition (the amount you’re willing to pay for a lead.)

How Brands Can Take Advantage of Third-Party Aggregator Sites

All of the above is absolutely reason enough to get your site listed on some of these aggregator sites.

But don’t stop there.

Here are a few more ways to take full advantage of aggregators – that most brands aren’t using.

Facebook Remarketing

I’m a big fan of using remarketing whenever possible.

Why? Because it works.

And good news: it works really well when combined with third-party aggregator sites.

Remarketing, essentially, is a way to cookie (or track) users as they come to your site and visit certain pages.

Then, because you have this tracking info, you can track them as they continue to search the web and serve ads to them.

Facebook is a great place to do that. After all, the site continues to see an average 2 billion+ monthly active users, and Facebook remarketing ads get 3x more engagement than regular ads.

So say, for example, somebody comes to your page from one of these third-party aggregator sites.

Based on the page they land on (sidenote: it’s a great idea to set up a dedicated landing page aggregator sites), you can drop a cookie on your visitors.

The, you can do start building a Facebook remarketing list from that data.

By capturing that data, you can then remarket to these people inside Facebook – with whatever type of message you want.

To set up remarketing on Facebook, you’ll need to create your audience and install the Facebook Pixel on the page you want to target.

What is Dynamic SEO?

Dynamic SEO involves using a set of principles to optimize many pages at once.

It’s a way to take the often manual process of updating multiple sections of a website and automate it.

If you’re a big, enterprise-level website, you don’t want to have to take the time to go in a optimize every single category, sub-category, product, etc.

Take a massive site like Macy’s. Nordstrom. O’Riley’s.

These kinds of sites could quite literally have thousands of categories and products. I don’t think I need to tell you the kind of time individually optimizing each feature would take.

With dynamic optimization, you can optimize sections of your website – and the many, many pages within each section – all at once.

Not only it is a massive time-saver, but it ensures all of your pages stay consistent.

How Does Dynamic SEO Work?

Dynamic SEO is best explained through examples.

So say, for example, you’re a major retailer and one of your categories is shoes.

In that category, you have all your different subcategories like shoe brands, colors, size, and so on.

Because there are so many of each, instead of manually updating you can use fields (category, color, brand, etc.) to dynamically pull information from your database to title, description, H1, H2, and more.

You’ll see a lot of larger retailers, travel and hospitality sites,  or any type of sites with sequences of pages that relate to each other.

To see this practice in action, let’s take a look at how Dick’s Sporting Goods does it in regards to their title.

Basically, the team applies the same title format to dynamically pull information for different shoe brands.

The template, then, would look something like this:

(color) (brand) (category) shoes | Best Price Guarantee at Dick’s

Additional fields could be added as well to include price, etc.

But all that is for your tech team to handle.

Dynamic SEO is usually done technically through JavaScript, AJAX, or in some cases through a PHP system.

On the SEO side, it allows you to optimize as many pages at once in the best possible way.

And to do that for these large sites, you need to make sure your categories and URL structure on point.

Category Optimization for Dynamic SEO

If you’re using dynamic SEO across an entire category of products, it’s extremely important that you optimize your category template the correct way.

So let’s take a look at category optimization.

On a given page, you’ll likely have:

  • A sidebar
  • H1
  • H2
  • Small bit of text
  • Category content

The first thing you need to really focus on are the keywords assigned to that particular category.

Generally, you’ll have anywhere from 3-5 keywords for a given category.

You want to include the keyword in the H1, H2, any additional copy, any image alt text, etc.

In a dynamic setup, those keywords are going to remain the same across the products or services listed.

Notice in Dick’s example, the word “shoes” is included in every URL. That’s because that’s the overarching category, and what searchers are likely to be typing in when looking for these products.

It’s also extremely important that everything you include on the category level is, in fact, relevant to that category – no one wants to see women’s running shorts starting showing up on the shoes page. It looks bad for your business, and it looks bad to Google.

And, because we’re talking specifically about larger sites, as you optimize your category pages you’ll want to pay special attention to any text links or pagination typically included at the bottom of the page.

Often, there will be hundreds of pages of pagination similar to what’s included on another category page.

That can create duplicate content and a roadblock for Google as they attempt to crawl so many pages.

To counteract any issues, marketers can use a noindex or nofollow, which tells Google not to follow or index those links, or use a rel canonical.

Another element to pay attention to is the sidebar (and subsequent subcategories) are optimized.

This another place to make sure you’ve keyword-optimized for Google, and is especially key to pay attention to as you create a dynamic template.

For example, your template could be dynamically optimized for the following subcategories:

  • Best shoes
  • Best running shoes
  • Best Nike running shoes
  • Best red Nike running shoes
  • Best red Nike running shoes size 9

Again, by dynamically entering those keywords into your template, you can allow the relevant information from your database to be pulled and optimized on the page.

What Is Dynamic Rendering?

Sometimes, developers create complex, single-page web apps. They typically rely on JavaScript frameworks to handle the user interface.

That’s a great solution for human beings visiting the site with a browser. But not so great for search engine bots trying to parse content.

Why? Because bots are using a “headless” browser.

A headless browser is a browser that crawls around cyberspace with no graphical user interface. It doesn’t see a web page in the traditional sense.

Instead, it evaluates static HTML elements.

Websites run by JavaScript produce much of their content on the fly. It’s not served as static HTML.

So the search engine bots don’t see anything but a bunch of JavaScript code. They can’t index that.

There is a solution, however. It’s called dynamic rendering.

Here’s how it works: web developers create a series of static pages that they serve only to bots. That way, search bots can see the content and index it.

Then, they include logic on the website that checks every request. If the request is coming from a bot, the site serves up the static content. If the request is coming from a “normal” web browser, the site serves the JavaScript content.

Dynamic rendering process

Sadly, it’s not an easy solution. It calls on extra work for developers.

Maybe someday Google and Bing will develop bots that can properly parse script-generated elements. For now, though, that’s not the case.

Who Needs to Use Dynamic Rendering?

You need to use dynamic rendering if you’re running a site that serves content from JavaScript.

Here are a few of the JavaScript frameworks that developers often use to create web content:

  • AngularJS
  • React
  • Vue.js
  • jQuery

Keep in mind: jQuery is used for a variety of reasons. Just because your website runs jQuery doesn’t mean you need to add a dynamic renderer. Consult with your development team.

Companies like Dish, Twitch, Wix, Comcast, and even Domino’s Pizza all rely on a dynamic rendering framework to optimize their sites for search.

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