Online Marketing Companies

The Benefits of Content Marketing

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Content Marketing Services

As an SEO and Content Marketing Firm, we know that full service content marketing is about much
more than just churning out the content itself. Learn about our 3 phase approach to successfully promote your content.

The Benefits of Content Marketing.

In today’s world of SEO, content is king and the content that matters is anything that is public and shareable. This includes blogs, whitepapers and articles, videos and podcasts, webpage content, press releases, presentations and more. 

Content Marketing Services

A strong content marketing campaign is important for every business and website, regardless of industry. Producing great content is not only useful for SEO, but also helps with brand building and is the substance of any social media marketing campaign.

Many companies struggle with content creation. As an SEO and content marketing firm, PBJ Marketing knows that full service content marketing is about much more than just churning out the content itself. We divide our content marketing services into a three phase approach to not only produce, but also successfully promote your content.

CONTENT MARKETING SERVICES PHASE 1: DEFINE A STRATEGY

The first phase of any solid content marketing campaign is to develop a well-planned strategy based on industry, market and target audience. We will work with you to better understand your company, brand, products and unique value proposition. Understanding our clients’ online business needs and goals is PBJ Marketing’s first priority and critical to defining a content marketing strategy.

From what we learn about your company, we will develop a content marketing strategy based on creating and promoting a mix of informational and promotional content. Most companies, both B2B and B2C, require a mix of both to be successful, although we tend to focus more on the value of informational content.

  • Informational Content:

    Content that provides information to educate and inform your target audience.

  • Promotional Content:

    Content that works to promote your company, brand and individual products with the purpose of generating leads and sales.

CONTENT MARKETING SERVICES PHASE 2: DEVELOP THE CONTENT

A majority of companies struggle with content creation. Many lack the time and resources to consistently produce engaging and informative content. PBJ Marketing’s writing staff can remove that burden from your employees and develop great content on behalf of your company. We will work with you to develop a strong messaging strategy that is integrated into every piece of content, regardless of platform. Some of our content creation services include:

PR (we work with your offline and in-house PR teams)

Blog Writing

Social Media Promotion of Content

And much more!

CONTENT MARKETING SERVICES PHASE 3: PROMOTE THE CONTENT

PBJ Marketing understands that the greatest content ever written won’t provide much value for your company if no one can find it. Promotion is just as important for content marketing as the content creation is because the more eyeballs you can get on your content the more likely it is to earn natural links. As a full service content marketing client, we will take your unique content and distribute it across a variety of mediums to reach more of your target audience.

Much of a business’s online marketing success rests on the shoulders of a well-developed and strategic content marketing campaign. Every company has useful info they want to share with their audience, PBJ Marketing’s content marketing services can help you do just that.

Tip One: Optimize Your Images

Optimized images load faster, and fast-loading images draw in Internet traffic. At the moment, Google prioritizes website speed when organic search rankings come into the mix. Images tend to slow down a website’s speed more than other factors, too.

Try using the WP Smush Image Compression plugin for WordPress to reduce your image sizes, and check each WordPress page’s responsiveness often.

Tip Two: Implement an XML Website Map

To get your WordPress site ranked higher, you’ll need to optimize your website’s sitemap. Google indexes websites by these sitemaps, and a simple plugin, such as the Google XML Sitemap Generator, can make your WordPress site more index-friendly and user-friendly alike.

Tip Three: Treat Content as King

As per the Content Marketing Institute, the best content accomplishes several things. To make your WordPress site as effective as possible, you should dedicate time to prioritizing these qualities:

It’s Informative:

Top-tier content educates the visitor. It also conveys a brand’s message. Ideally, it will also entertain the visitor.

It’s Easy to Consume:

Easily digestible content is consumed much more than content which is difficult to read. Similarly, dividing text content with lists, images, and videos makes it easier to consume.

It’s Shareable:

High-quality content can be shared—reaching a broad-ranging audience with the click of a mouse.

Tip Four: Connect with Social Networks

Your website’s reputation matters. If your WordPress site isn’t connected with social media outlets like Facebook, Twitter, and Instagram, you might miss out on its full potential.

Social media lets you diversify your audience, incorporating new people into your brand’s ‘awareness circle.’ It also promotes the friendly environment needed for long-term growth.

Tip Five: Watch Your Trends

WordPress offers widget support for Google Trends and Twitter Trends. Keep a close eye on both, and conduct research to find out what the Internet’s users gravitate towards.

Tip Six: Watch Your Keyword Use

SEO drives traffic, but over-emphasis on SEO can drain it. It’s healthy to use keywords, but don’t use them in lieu of quality content.

Primarily, prioritize your meta descriptions and headlines. If you over-apply keywords, here, they won’t be clean-cut enough to encourage clicking. Keyword and quality must have balance.

Tip Seven: Pick Quality Links

Similar to SEO, website links are a valuable tool to be used wisely. In 2018, link quantity doesn’t matter as much as quality.

In fact, if your WordPress site is linked via paid link directories Google may penalize you. Find well-respected websites, and offer to post guest content in exchange for using their link.

Tip Eight: Reach Out to Others

In the digital marketing world, reciprocation matters. Follow and correspond to other website owners, relevant industry professionals and those on social media who correspond to your business’s niche.

In doing so, you’ll gain access to their followers—helping you build a powerful WordPress fanbase.

Tip Nine: Consolidate Your Permalink

permalink is a URL which directs users to your WordPress site. WordPress generates automatic permalinks when your webpage is created.

This said permalinks can become incredibly long. You can change your permalink, however, by navigating to the permalink field at the top of your editing page. Make your permalink short, and remove excess characters to make your URL more digestible.

Tip Ten: Check for Broken Links

As Google examines your WordPress website, it’ll record any broken links it might have. Broken links can reduce your SEO efficiency—so it’s important to remove them. You can use a plugin like Broken Link Checker to easily locate and remove broken links.

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